Four beats, ninety seconds
1. Who you are (5 seconds)
Name, and the one-word version of your role. No job title — titles are forgettable.
I'm [Name]. I [verb] [thing] for [who].
2. The problem you are close to (30 seconds)
Not what your company does. What you personally keep running into.
The thing I keep seeing is [specific, concrete problem]. Last week, [tiny true story].
3. What you are building or learning (30 seconds)
Present tense, no adjectives.
Right now I'm working on [one specific thing], and the hard part is [honest difficulty].
4. The hook (25 seconds)
End with a question you genuinely want answered. This is the part that turns a monologue into a conversation.
Which is why I wanted to ask you: [genuine question about their work].
Rules
- No superlatives. "Passionate", "innovative" and "synergy" delete themselves from memory on the way in.
- One number beats three adjectives.
- Name the difficulty. People trust the person who admits the hard part.
Practise it out loud until it takes ninety seconds. Then never say it the same way twice.
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